The all-in-one solution for dog trainers
From the idea to the market-ready pre-launch campaign with branding, landing page and market research
Branding
Market exploration
Project management
Development
Why dog trainers need more time for pets and less for administration
Many dog trainers love their work with people and dogs, but spend a disproportionate amount of time on administrative tasks. Updating course lists, writing invoices, checking payments, coordinating appointments - all this costs hours that would be better invested in training. Although the market offers CRM and booking systems, these are often too complex, not tailored to the industry or require several different tools at the same time.
CANITY wants to change this with a smart platform that combines courses, customers, payments and digital content in one system.
Before the official product launch, not only should the brand be clearly positioned, but an initial group of interested parties should also be created so that they can get started right away.
CANITY wants to change this with a smart platform that combines courses, customers, payments and digital content in one system.
Before the official product launch, not only should the brand be clearly positioned, but an initial group of interested parties should also be created so that they can get started right away.
Our approach
Before the MVP launch, we wanted to make sure that exactly those features were developed that would save the most time and offer the greatest added value.
At the same time, we had to create an appealing brand and a convincing landing page to raise awareness of the product and collect leads during the preparation phase.
\nSo we developed a clear roadmap for the pre-launch. From brand identification to feature communication and market research.
This allowed us to create a solid foundation in the pre-launch phase:
At the same time, we had to create an appealing brand and a convincing landing page to raise awareness of the product and collect leads during the preparation phase.
\nSo we developed a clear roadmap for the pre-launch. From brand identification to feature communication and market research.
This allowed us to create a solid foundation in the pre-launch phase:
- Clear brand identity with a uniform appearance
- Over 100 completed surveys in the first two weeks
- A growing newsletter list with qualified contacts
- Initial social media presence in a humorous "Less Excel, more Wau!" style
Our result: an all-in-one platform that brings training and organization together
CANITY started not only with a software idea, but with an already active community.
Thanks to the combination of clear positioning, targeted market research and visually convincing communication, the market launch was strategically prepared with a focus on functions that dog trainers really need.
Thanks to the combination of clear positioning, targeted market research and visually convincing communication, the market launch was strategically prepared with a focus on functions that dog trainers really need.
Fancy a project with us or a little chat?
Julia always has an open ear for you!
